How Earnable reached 10,000+ creator signups with zero paid spend
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Brands, agencies, and creators
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A marketplace connecting brands and creators through funded campaigns, verified performance, and transparent payouts.
The Black Box Theory Lab
Brands want organic reach on TikTok, Instagram, and YouTube, but many creator deals leave them with an unclear line from content to sales. Creators, meanwhile, want to know how they will be paid and whether a campaign is funded.
Earnable was built to bring those questions into the product: a marketplace where brands pay for verified results and creators can see committed campaign budgets before they start.
About the product
Category: Creator marketplace
Built for: Brands, agencies, and creators
Use case: Clipping, pay-per-post, affiliate partnerships
Channels: TikTok, Instagram, YouTube, Reddit
10,000+ creator signups
Building it
Earnable launched with clipping. Brands fund a campaign, creators cut and post the content, and payouts are tied to verified views. Connected accounts and anti-bot checks help validate performance before money moves.
An attribution layer combines TikTok Shop tracking, promo codes, post-purchase surveys, and geo-temporal lift modeling to estimate the sales impact of organic content. Campaign funding and payouts run through Stripe Connect.
What changed
10,000+ creator signups with zero paid spend.
The goal is a clearer working relationship. Creators can understand the campaign and its funding before committing their time, while brands can assess verified performance alongside their other marketing channels.