How Crafted turns a whole company into its own distribution channel
Coming soon
Companies with 50 to 100+ employees
Employee social content, built around each person’s voice. Crafted helps companies turn internal expertise into consistent LinkedIn reach.
The Black Box Theory Lab
Most companies have dozens of experts who never post. The founder carries the brand on LinkedIn alone, while the people closest to customers, product, and the market stay silent.
Crafted was built to change that at company scale: help 50 to 100+ employees share their expertise consistently, in their own voice, with company guardrails built in. Leadership can see the reach it creates, rather than simply trust that it is happening.
About the product
Category: Employee social content
Built for: Companies with 50 to 100+ employees
Use case: Thought leadership, brand reach, inbound
Channels: LinkedIn
136M impressions generated
42% of employees posting weekly
Building it
Every employee gets a voice profile built from their role, expertise, and how they already write. Crafted drafts posts in that voice, checks them against company guardrails, and delivers them by email. Employees publish in one tap, without a new app or a weekly round of prompting.
Employees connect LinkedIn once, so post performance flows into one company dashboard. Leadership sees impressions, engagement, and inbound by person and team, while the system learns which topics resonate.
What changed
136M impressions generated.
42% of employees posting weekly.
The bigger shift is how a company shares what it knows. The people closest to the work can contribute to its public voice, and leadership can see the reach that expertise creates.
I grew a LinkedIn audience from zero to 140K in under nine months. Crafted is that system, built for an entire company.
Scott Caputo
Founder, Black Box Theory